Light Up Thorpe Hall

Positive Media was invited to participate in the Sue Ryder “Big Wigs” Challenge alongside twelve other local businesses. Companies, given a crisp £50 note to go get them started, were asked to go head to head and use their entrepreneurial skills to turn the money into a healthy profit.

The Thorpe Hall Hospice building is such a magnificent and attractive one, that the team at Positive Media hit on the idea of lighting up the building with thousands of fairy lights. Each light would symbolise over 5,000 patients who had been cared for at the Hospice, the numerous people who had been born at the hall in the days when it was a maternity unit and also those who had been married there. Flyers were produced so that people could dedication a light and distributed around the area.

We linked the campaign into Sue Ryder’s 15th Anniversary, also celebrated in 2006, to give it a focus and an event and date to work towards. The Light Up Thorpe Hall campaign culminated in a garden party on 11th August in the grounds attended by staff, volunteers and families of patients (past and present) to mark the occasion. Service awards and fundraising achievements were acknowledge with presentations to staff and volunteers for their efforts over the last 15 years. A jazz band provided the entertainment, whilst a photographic display highlighted events over the years.

In addition, a dedication page was created, where all the dedications could be seen.

The campaign ran from May to August (although dedications would continue to be accepted until the end of November) and raised a staggering £10,000.

Positive Media Consultancy were awarded the Big Wigs 2006 trophy for the Most innovative idea.

For more information about Sue Ryder Care, Thorpe Hall visit: www.suerydercare.org/thorpehallhospice